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PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders

PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders by Marti Barletta
Kaplan Business | January 2, 2007 | English | ISBN: 1419593307 | 320 pages | PDF | 9 MB

Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50-75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history.
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